Introductions

Your 10 second introduction, your 30 second personal advertisement, the elevator pitch. Everyone trying to drum business needs to be able to tell people what they do in as concise and informative a way as possible.

Instead of theorising in this post, I'm just doing. So here's mine:

"My name is Richard Grant, no relation to the famous one, and I help consultants and professional services firms to sell. My company is called Bullfrey Limited."

By referencing "the famous one" I'm hoping to create an image in people's minds that they can anchor me to and remember my name. I then identify my target market and what it is that I do. Finally I give the name of my company.

With a whole 30 seconds to play with, I have the opportunity to build on this:

"My name is Richard Grant, no relation to the famous one, and I help consultants and professional services firms to sell. My company is called Bullfrey Limited.

How I do this is by improving your business development tactics and also, more importantly, help you to implement them in the context of your business, through coaching, mentoring and if necessary, rolling up my sleeves and doing it. I specialise in working with consultants and professional services firms.

If you’d like to do a little self-analysis, on my website you’ll find an interactive ‘sales problem diagnosis’ tool that might help you get started. The address is www.bullfrey.com (as in "bullshit free", but with a y at the end), and if you’d like to have an informal chat about what that turns up, give me a call, I'd love to hear from you."

I started off by telling you who I am and what I do and who for. Now I've had the opportunity to tell you a little bit about how I do it, and again re-iterate who I do it for. Finally, I have a call to action, directing you to a tool on my website that I hope will provide standalone value to you. If having used it to decide you could use some help, the tool provides a useful starting point for that conversation and let's me get straight into talking about how I could add value to your organisation with my service.

How could it be improved? Well, I'd love to hear your thoughts. Already I think that it could be improved by citing an example (relevant to the audience) of something I've done that demonstrates a tangible and relevant result. Pitches like this evolve over time and it's something that I'll keep working on.