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Lifetime Client Value Calculator

How much revenue does your typical client bring in over their lifetime? How much are you willing to spend to acquire a new client?

Type in your values for the starred boxes and click calculate

Average Project Value (£): *

Average number of projects per client per year: *

Average number of years clients retained: *

RESULT:
Average lifetime value of client (£) :

How much are you willing to spend to acquire a client?

at 5% of lifetime value you would spend (£):

at 10% of lifetime value you would spend (£):

at 15% of lifetime value you would spend (£):

at 20% of lifetime value you would spend (£):

Sales and Marketing Support for Consultants